TikTok, the popular social media platform, and ed-tech startup Edkasa have joined forces with the Sindh Education Foundation (SEF) to extend their renowned #ExamReady scholarship program, benefiting over 10,000 deserving students in the province. The collaborative initiative aims to revolutionize learning processes and enhance educational outcomes.
A Groundbreaking Move: #ExamReady STEM-focused Digital Learning Program
In early 2022, TikTok, Edkasa, and Lahore University of Management Sciences (LUMS) introduced #ExamReady, an innovative STEM-focused digital learning program. Designed to facilitate online education and distance learning for high school students, this pioneering effort has received praise from educational experts and is heralded as a novel approach to modernize learning methods, according to a statement from TikTok.
Expanding Opportunities: #ExamReady Scholarship Program
Following the success of the initiative, the #ExamReady scholarship program was announced earlier this year. It rewards online study grants to 18,000 deserving students from all corners of Pakistan. Now, through the partnership with the Sindh Education Foundation, the scholarships will be extended to post-primary students in grades IX to XII residing in Sindh, with a particular focus on disadvantaged areas.
Catering to the Needs of Millions: Comprehensive #ExamReady Campaign
The comprehensive #ExamReady campaign caters to the needs of millions of Pakistani students by providing access to a wide array of over 500 educational videos. These videos cover subjects such as Chemistry, Physics, and Mathematics. They not only offer valuable study tips but also share exam hacks, capturing the attention of Pakistani students on TikTok. Since its launch, these educational videos have amassed an impressive 558 million views and have inspired nearly 114,000 video creations.
Empowering Students through Technology: Zara Basharat Higgs’ Perspective
Zara Basharat Higgs, Manager of Public Policy Programs and Partnerships for South Asia and Pakistan, expressed her belief that education is a fundamental right. She highlighted the integral role technology plays in improving access and outcomes for students. With the collaboration between TikTok, Edkasa, and the Sindh Education Foundation, the prospects of quality education in disadvantaged areas of Sindh are set to be significantly boosted. This partnership aims to open doors for a brighter future for deserving students across the province.