LAHORE: The Punjab government has launched the e-Cattle Market App and Web Portal to help people buy and sell sacrificial animals online for Eid-ul-Adha.
According to the details, the Punjab Cattle Market Management and Development Company (PCMMDC), working with the Punjab Information Technology Board (PITB), created this platform to make animal trading easier and more efficient.
To use the platform, people must register online and connect with verified dealers to ensure clear and informed transactions.
After registering, users can view a list of animals with details like photos, videos, weight, and prices to help them choose wisely. The system also tracks animal identity, monitors health, and ensures safe payments, making the process more reliable.
The Punjab government instructed PITB to develop this system to improve animal trading and make the process smoother.
PITB Chairman Faisal Yousaf said, “The e-Cattle Market App lets people buy animals online without visiting crowded markets. This saves time, fuel, and reduces traffic.”
The app is available on the Google Play Store, and the web portal is accessible for users to explore. This platform aims to change the traditional cattle market by offering a safe, efficient, and easy solution for buyers and sellers in Punjab.
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The Provincial Disaster Management Authority (PDMA) Punjab has shared guidelines for heatwave safety at cattle markets.
Many animal markets appear in cities and towns across Pakistan before Eid-ul-Adha, the Feast of Sacrifice. The PDMA Director General has asked for water supply arrangements for animals at these markets.
In another update, digital payment systems have reduced the risk of fraud and pickpocketing at cattle markets. Banks are also expected to set up card payment systems to limit cash use in busy markets in Islamabad.
JazzCash and easypaisa, two major digital wallet companies, have set up QR code payment systems at several cattle markets to make transactions easier for buyers and sellers.
This system simplifies payments for buying and selling sacrificial animals. Buyers can use their mobile phones to pay with QR codes, carrying less cash in the markets.
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A frequent cattle market visitor, said, “People usually carry Rs30,000 to Rs80,000 for animal purchases. We split cash among group members to avoid losing everything if pickpocketed.” He added that digital payments help them focus on buying animals.
This initiative supports the State Bank of Pakistan’s ‘Go Cashless’ campaign. To make a payment, users scan a QR code, enter the amount, and complete the transaction. The seller receives the money directly in their account.
These QR code payment services are available not only in Islamabad but also in cities like Karachi, Lahore, and Multan, helping sellers manage large amounts of cash more safely.
