Google has announced the launch of its first-ever App Growth Lab in Pakistan, which is a four-month programme that aims to identify high-potential app developers, studios, and companies looking to grow and accelerate their businesses.
The initiative is designed to provide intensive education and support to app developers, who will have the opportunity to learn from Google experts in areas such as Ads, AdMob, Firebase, gTech, and Play, as well as industry leaders.
The App Growth Lab programme will begin in June and will run for four months. Interested organisations, app, and development studios can apply until May 22, 2023. Google’s launch of the App Growth Lab programme in Pakistan follows the success of the Gaming Growth Lab in the country last year. The company sees the programme as a representation of its commitment to helping grow Pakistan’s app industry both locally and globally.
According to a report by Data Darbar, a private markets intelligence platform, Pakistan’s app industry witnessed a 35% growth in 2022 with 3.52 billion downloads. The App Growth Lab programme is based on four core pillars: Build, Develop, Launch, and Scale.
The ‘Build’ component of the programme is aimed at helping participants uncover the global app and gaming opportunity to understand different levers to set the all-around strategy for their company. Meanwhile, the ‘Develop’ component will bring a user-centric mindset to app and game product development and leverage best-in-class technology to set the app up for long-term success.
The ‘Launch’ component will help participants learn about strategies to win the launch, set up monetisation models, and maximise Google’s tools for data to achieve measurable growth. Finally, the ‘Scale’ component will provide participants with knowledge of opening their app to the world by leveraging market and platform diversification strategies.
Farhan S. Qureshi, Google’s Regional Director for Pakistan, Bangladesh, and Sri Lanka, said, “Through our ongoing efforts, we hope to support Pakistani developers in their pursuit of creating great applications for the world.” Saad Hameed, CEO of Game District, shared that “The Gaming Growth Lab Pakistan 2022 was one of the most insightful programmes that we have attended so far in Game District.
We have learned a lot of information covering all the domains of the mobile gaming industry, from basics to advance. We have optimised our games’ performance by implementing all the intuitive knowledge that we learned from this programme.”