LAHORE: The Punjab Food Authority (PFA) has signed a memorandum of understanding (MoU) with the 18th Food Asia International Expo to strengthen food safety standards and promote Pakistan’s food industry at the global level.
PFA Director General Muhammad Asim Javaid said the authority is focusing on food-grade packaging, nutrition awareness, and boosting exports. He added that during the Expo, conferences will be held on halal meat exports and improving dairy product quality. Stalls will also be set up to promote nutrition, food safety awareness, quality food, and business facilitation.
Highlighting the importance of the agreement, the DG said it aims to introduce international food safety standards in Lahore and connect Pakistan’s food sector with global markets. More than 600 local and foreign companies will participate, while over 1,000 brands will benefit from modern food processing and packaging innovations. Around 100 delegates from 10 different countries are also expected to attend.
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He noted that Pakistan’s food exports have already crossed USD 5 billion annually, with Punjab contributing over 60 percent of the country’s agricultural exports. The MoU, he added, will open new doors for investment and export opportunities.
The exhibition will feature three dedicated halls on food production, packaging, technology, and consumer health. International certifications will also be introduced to raise industry standards and turn Lahore into a hub of the global food industry. The DG said the PFA is committed to the vision of the Punjab Chief Minister for a “Healthy Punjab.”
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