ISLAMABAD: Easypaisa, the leading digital financial services platform in Pakistan, unveiled its newest offering called the ‘Savings Pocket’ via the easypaisa App. This feature allows users to save money and manage their finances more effectively.
The primary objective of the ‘Savings Pocket’ is to grant users, particularly women, greater financial freedom and empowerment by facilitating them to set and achieve savings goals without relying on traditional methods like keeping cash in handbags.
Moreover, this feature provides users with security, convenience, and flexibility, allowing them to access and withdraw their savings at their convenience through the easypaisa App.
Farhan Hassan, Head of easypaisa Wallet Business, highlighted, “Our newly introduced ‘Savings Pocket’ demonstrates our dedication to empowering users in making informed financial decisions.
This innovative feature revolutionizes the concept of saving, enabling users to create flexible, goal-oriented savings aligned with their priorities.”
Rifah Qadri, Head of Marketing & Communications, emphasized how the feature challenges outdated norms that hinder women’s financial freedom and autonomy.
“Today’s women seek more than outdated norms. Our campaign is distinctive as it confronts these norms and opposes outdated practices that restrict financial freedom.
‘Savings Pocket’ offers convenience and security, empowering women to embrace modern solutions and assert their financial independence,” she stated.
